Hi folks, I’m Laurel –I grew up in a small town in Northern Idaho, where community means everything, and it’s nearly impossible to walk into a coffee shop without having a conversation with someone you know. My roots are in that small-town warmth, but my spirit’s always been about exploring the world.
After earning my Bachelor of Fine Arts in Studio Art and Design from the University of Idaho, I designed for REI. But as much as I loved it, my internship ended and the call of adventure was too strong. In 2019, I packed my bags and hit the road, calling 14 different countries home – even if just temporarily.
Design is my language, and I speak it fluently. Whether it's crafting branding, telling stories through visuals, or designing seamless user experiences, I thrive on creating things that resonate. And I see the world through a design lens – from the clouds in the sky to the mountains on the horizon. My non-designer friends often joke that they hear my voice in their heads saying, "More white space!"
When I’m not designing, you’ll find me outside – whether it’s picking up a golf club, throwing an axe (shout-out to my days on the U of I Logger Sports Team), stargazing, hoping for a glimpse of the northern lights, or hitting the slopes on my snowboard. My life is a blend of design, adventure, and the great outdoors – and I wouldn’t have it any other way.