Hi, I’m Laurel — a visual storyteller focused on clarity, narrative, and impact.

I grew up in a small town in Northern Idaho, where community matters and conversations come easily. That grounding shaped how I work today: collaboratively, thoughtfully, and with genuine care for the people on the other side of the design. While my roots are small-town, my creative path has been shaped by exploration, both in how I think and how I move through the world.

I earned a Bachelor of Fine Arts in Studio Art & Design from the University of Idaho and began my career designing at REI, where I built a strong foundation in user-centered thinking, brand systems, and presenting design solutions with clarity and intention. Since then, my work has grown across product, marketing, and communications design, with a consistent focus on turning complex ideas into clear, compelling visual stories.

Today, I’m a Graphic Designer at Lightcast, where I design presentations and communication work that helps ideas travel farther. My work encompasses presentations, onboarding experiences, web design, data visualization, and scalable visual systems — all designed to bring structure to complexity and highlight exceptional work. I care deeply about supporting others, listening well, and creating design that makes teams feel confident in what they’re sharing, because what they’re building truly matters.