Hi folks, I’m Laurel.
The dreamer behind LaurelAa.
I’m a designer raised in a small town in Northern Idaho. A town that only has a post office and where everyone is welcome to coffee with “Whiskers” every Thursday morning. I graduated from the University of Idaho with a Bachelor of Fine Arts in Studio Art and Design (with an emphasis in Graphic Design, Drawing, and Interaction Design). In 2019, while I was working as a designer for REI, my travel itch became too much to bear so I packed my bags and hit the road. Since then I’ve temporarily lived in 8 different countries.
When I’m not designing I’ve been known to pick up a golf club, throw an axe (I was a member of the U of I Logger Sports Team), and put on a snowboard. I have a passion for the outdoors and clean typography. Let’s be real, I talk about clouds and mountains a lot and all my non-designer friends know the difference between a font and a typeface.
FAQ
What programs do you use?
For designing I use everything Adobe! (InDesign is my favorite program but Illustrator is a close second) and Procreate for the iPad. I also use Honeybooks for managing my business.
What do you bring with you when you travel?
For freelancing, I bring my “work” backpack that also doubles as a hiking backpack. Inside consists of my computer (with case), chargers of all sorts, day planner, notebooks and sketchbooks, iPad, backup hard drive, portable charger, headphones, pens, and my phone is always close.
Why did you start designing and what’s your favorite part ?
I’ve always had a love for aesthetically pleasing things and been on the creative side. Growing up I did my fair share of drawing and art projects. I took quite a few computer type classes in high school and I naturally chose design. The whole process is my favorite! I love the challenge of solving a “problem” and what it takes to get to the right solution.