LightcastA global labor data and economic company.
Top SkillsPresentation & Communication Design / Visual Storytelling / Data Visualization & Infographics / Brand & Co-branded Asset Design / Layout & Typography / Interactive Decks / Digital & Web Graphics / UI/UX for Web & Product / Adobe Creative Cloud / Figma / Cross-functional Collaboration / Strategic Concepting & Storyboarding / Creative Problem-Solving
OverviewAt Lightcast, I contribute to a company that has spent more than two decades helping people understand the economy through data. Their mission to drive economic prosperity through insight aligns naturally with my approach to design, where clarity and purpose matter as much as aesthetics. I focus on creating visual work that helps connect audiences with the information that matters most.
I design across a wide range of marketing and communication channels, including digital advertising, social media, web landing pages, and customer journey campaigns. Working closely with cross-functional teams, I apply and extend Lightcast’s visual identity to create a cohesive, energetic visual language that feels consistent across touchpoints.
Much of my work supports high-impact growth efforts, reaching audiences within some of the world’s largest organizations, including dozens of Fortune 50 and Fortune 100 companies. More than the numbers, what matters to me is designing work that strengthens ideas and makes complex information easier to understand and share.
Collaboration is central to my work at Lightcast. Whether partnering with the marketing team or contributing ideas during early concepting and brainstorming, I am driven by a belief that thoughtful, well-crafted design can elevate stories, support teams, and help meaningful work land with clarity.
Companies we’ve worked with.
Contributors include:
Executive leadership, marketing, research, professional services, sales, brand, and consulting teams — including SVPs, VPs, directors, senior economists, and senior consultants.PresentationsI design presentations that help ideas come through clearly — whether the audience is internal teams, clients, or external stakeholders. My work ranges from internal updates and executive briefings to board-level presentations and thought leadership decks, all grounded in clear structure, strong narrative flow, and intentional visual restraint.
I work across a range of platforms and formats, choosing the tool that best supports the story. This includes interactive Canva presentations with embedded Flourish charts, Google Slides for collaborative teams, PowerPoint for executive and board settings, and Figma-based decks for more custom, design-forward narratives. Many of these presentations are built to live beyond a single moment, supporting reuse, iteration, and ongoing communication.
While some projects live within an established brand system, others require flexibility — designing within a partner’s brand, creating combined visual languages for co-branded work, or developing a net-new look tailored to a specific initiative. In each case, my focus is on clarity, cohesion, and making the content feel natural to the audience it’s meant for.
One of my proudest projects has been designing and maintaining the Demographic Drought presentation series. The deck has been presented more than 500 times in person and has reached over 360,000 viewers on YouTube, serving as a foundational storytelling tool for the company’s research and insights.
Across all presentation work, I prioritize clarity over decoration — organizing information, pacing content, and using design to support understanding. The goal is always the same: help speakers feel confident and help audiences walk away with a clear takeaway.
StylesEvery presenter communicates differently. Some prefer minimal text and strong visuals, others rely heavily on charts and data, and some want detailed language directly on the slide. My role as a presentation designer is to understand those preferences and design accordingly. I work closely with speakers to learn how they think, present, and connect with their audience.
Whether the deck is visually led, data driven, or text forward, the goal remains the same: help the presenter feel confident and help the message land clearly.
Digital White Papers / Marketing ReportsI help make complex labor data feel clear, actionable, and visually engaging. I design white papers, co-branded guides, web use case pages, and infographics — all with the goal of helping audiences understand the story behind the numbers.
I create full marketing packages that often include social and blog graphics, one-pagers, mockups, landing pages, and custom charts. In doing so, I collaborate closely with writers, marketers, and partners to ensure each piece is cohesive and aligned with the overall narrative.
The focus is always the same: turn insights into visuals that connect, communicate, and make data easier to act on.
Contributors: Marketing, research, and partner teams — including directors, managers, specialists, and company marketing collaborators.Notable Report Partners
Social Designs Example:
Ad Examples:Through a collective focus on ads, we achieved remarkable results:
244 MQLs
Over 530,000 impressions
2,552 clicks
EmailsBy strategically focusing on email campaigns, we saw outstanding results—achieving an average click-through rate of 7.55%, far surpassing the tech industry standard of 1.5% - 3%.
Contributors: Marketing, research, events, and vendor partners — including directors, managers, specialists, and external booth vendors.EventsThere’s something uniquely rewarding about seeing a brand take shape in a physical space and knowing the details were thoughtfully designed to support the people showing up. At Lightcast, I designed a wide range of event materials, including booth layouts, signage, printed collateral, swag, and motion graphics, helping the brand translate seamlessly from screen to floor.
My work extended beyond individual assets to the full event experience. I partnered closely with internal teams and external vendors to ensure visual consistency and clarity across touchpoints (from pre-event social promotions to the booth experience itself). The goal was always the same: create an environment that felt cohesive, intentional, and easy for the team to step into with confidence.
Whether supporting a major launch or responding to last-minute needs, I focused on being a steady, behind-the-scenes presence — anticipating details, adapting quickly, and making sure the design supported the moment without calling attention to itself.
Moodboard > Elevations > Design > Mockups > Production
Looping VideoI design looping videos for events that are dynamic, visually engaging, and seamless. These videos capture attention, reinforce key messages, and enhance the overall atmosphere (whether for brand presence, announcements, or adding energy to the space).
The focus is on creating content that loops smoothly, supports the experience rather than distracting from it, and stays consistent with the event’s branding and theme.
This video clip is sped up for your convenience.
RoadshowsEach year, we host more than 35+ roadshow events, working closely with our Marketing Manager and Marketing Specialist to create a seamless experience. I design digital ads, landing pages, one-pagers, social media posts, and event branding, ensuring every piece aligns with the event’s theme and messaging.
Our team collaborates across every aspect of the event, from handling logistics like sign-ups and payments to supporting email campaigns and ad efforts that drive attendance and engagement. Together, we deliver a cohesive and impactful experience for every attendee.
Landing Page
One Pager
Swag
Social
VideosI support the Sales, Customer Service, and Marketing teams by creating engaging videos, including event highlights, product demos, and social media content. This brief clip is part of our Talent Transform Tool Overview, showcasing how we bring complex information to life in a way that’s visually compelling and easy to understand. Whether for sales presentations or social media, these videos are designed to engage and inform audiences effectively.
Contributors: Marketing Manager (writer) / Marketing SpecialistExclusive DinnersI design assets for exclusive dinners and events, supporting our global team with everything from social graphics to landing pages, one-pagers, and in-person signage. Each piece is crafted to align with the event’s unique branding and goals, ensuring a seamless visual experience that captures attention both online and offline. Whether promoting the event digitally or enhancing the in-person experience, I focus on creating designs that reflect the exclusivity and importance of each gathering, all while maintaining consistency with the broader brand.
