The 2018 American AFF’s annual national advertising competition client.

Top Skills

Brand Strategy / Market Research / Creative Direction / UX/UI Design / Web Design / Digital Asset Creation (Mockups, Icons, Page Layouts) / Video Template Design / Logo Design / Tagline Development / Presentation Design / Collaboration / Campaign Development / Conceptual Design / Execution of Marketing Strategy / Client Pitch Presentation

University of Idaho NSAC Team – American Advertising Federation, 2018 Client: Ocean Spray

Challenge: Appeal to a millennial audience and revitalize brand relevance.

Our multidisciplinary team spent the academic year researching, strategizing, and designing a campaign centered on the insight that cranberries enhance the little things in life. We conducted focus groups, surveys, and competitive analysis to shape a creative strategy that emphasized customization and everyday joy.

As part of a five-person creative team, I co-designed a full digital and print campaign including a custom website, mockups, iconography, page layouts, video templates, logos, and taglines. These assets were integrated into a 20+ page strategic plansbook, keynote presentation, and large-format posters used during the national pitch.

Awards

Fourth place / Best Plans-book