The 2019 American AFF’s annual national advertising competition client.

Top Skills

Campaign Development / Art Direction / Mobile App Design / Microsite Design / Branding & Identity / Page Layout / Icon Design / Video Templates / Logo Design / Tagline Creation / Mockup Creation / Presentation Design / Print Design / Collaboration / Storytelling Through Design / Creative Problem Solving / Cross-functional Teamwork / Strategic Thinking / Time Management

University of Idaho NSAC Team Challenge: Shift consumer perception of hot dogs for the National Student Advertising Competition.

Insight: Life is about balance. Our campaign repositioned hot dogs as a protein-packed, customizable, and community-centered food — perfect for any age and any occasion.

As one of three designers, I co-developed a full visual campaign including a mobile app, microsite, and supporting brand assets. My contributions spanned mockups, iconography, page layouts, video templates, logos, and tagline development — all packaged within a 20+ page strategic plansbook, presentation materials, and large-format poster boards for competition judging.

Awards: 

Third Place Overall / Best Team Award